I’m Michelle, an Aussie expat who has been living in the UAE for over a decade now. I have a degree in Internet communications, which focused on digital marketing and web design.

I have seen how powerful social media can be, and how incorporating it effectively into a marketing strategy can really strengthen campaigns. Social media has really grown over the past 10 years and it has become a big part of how we communicate and interact with others. It is no longer a platform to communicate with only friends and family, but is now used by companies and brands across the world to target consumers in a way that was never possible before. This blog will cover the latest trends and topics relating to social media marketing and how you can get the most out these networks.